A bespoke, unique and original logo is just one of the things that you need to consider when branding your dental practice. According to Forbes: “Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering – both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your brand name exists objectively; people can see it. It’s fixed. But your brand exists only in someone’s mind....